Archive for August, 2011

Picture of Antique

In today’s blog, I am going to talk about accessories
from our company.

We basically collect antiques from Northern
China and Antique market. After we get them, we will clean them and doing a
little bit restore. Our experts will also identify these antiques’ value. Then,
we sell them to the markets and individuals.

Therefore, these accessories our company has
are worthwhile.

Here below are some pictures about our
antique accessories:

Bronze Ware- Dragon

Purple Sand

Chinese Painting


Stone Work




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For developing my blog, I have introduced our company a lot about how we manage the factory and produce products. So in today’s blog, I am going show some finished products.

Shelf- Stunning Hand carved Display Unit in Elm wood.

Shelf- Stunning Hand carved Display Unit in Elm wood.



Antique style emperor’s folding hunting chair.



Antique style Chinese altar table in Walnut wood.



A bedroom set.


These are only a small portion of our products. We do decorate for customers who want a better design of our furniture for their home. We also use different kinds of wood depends on customers’ favorite.

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Globalization has diversified the markets of all businesses and wholesale furnishing trade is no exception. The turning of the world into a global village has enabled the US reach too far away markets and thus increased its exports of furnishings or attained more global customers. Many consumers from other ends of the world prefer the products from United States because of their quality and reliability. However, the same globalization is a challenge to demand given that consumers (especially home consumers) have been given exposed to other viable choices and thus stiff competition from other regions often deals a blow to the high demand.

Demand is determined by the demographics in terms of age, socioeconomic status, geographical distribution and the ethnic/cultural contexts. With the increase in population, the demand increases. The current combined population of North America is about 6milllion people, thus boosting the demand for furniture and furnishings. On specific elements of population e.g. cultural or age, demand is high when the furnishings are customized for the given age group or in consideration cultural aspects of the customers.

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High furniture production costs make wholesale furnishing trade an expensive affair. However, most firms from North America have the benefit of large economies of scale and thus are able to do with the high production costs. Nonetheless, the problem is worsened by cheaply produced furniture and furnishings from Asia. The Dragon Heir company, for instance, has been able to grow and diversify its operations thanks to low production costs. Dragon Heir has expanded product base from antique Chinese furniture to include reproductions from the Ming Dynasty, new-classic Chinese furniture, and home decor accessories including: paintings, lights, fabric items, bronze ware, stone ware, silk flowers, porcelain, pottery, and glassware.

Advancement in technology especially telecommunication and technology has boosted demand for furnishings from this region. Orders can now easily be placed and paid for via the Internet and then delivered quickly through air unlike in the past. Technology has also enabled meeting of high demand given that mass production is now possible in a short with the help of machines. Similarly, the Internet technology has revolutionized how traders and their consumer engage. There has been increased online shopping in the recent past because of factors such as convenience of shop online with increased individual choice together with lots of variety to choose from.

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Overhead refer to all manufacturing costs, excluding direct labor, freight and raw materials. China for example, has relatively low overhead costs compared to USA. Low construction costs in China enable wholesalers to rapidly expand while maintaining the low cost advantage. Given that the terms of trade are not necessarily similar in China and USA, China has a competitive advantage in terms of less expenditure on overheads. For instance, building standards in China are less demanding than in USA with the former lacking sufficient dust collection systems, sprinkler systems, and many other safety and convenience features. With this minimal initial investment helps make overhead costs lean while maximizing profits.

As anyone knows, Chinese labor cost is cheaper than anywhere else in the world. This is one of the biggest advantages that Chinese companies keep a low overhead cost. We, dragon Heir, have a batch of well trained workman; they are also skillful in making furniture. Because of these talented workmen, our company could operate well since a few decades ago.

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Wood in Furniture Use

Wood is a necessities element for making furniture. There are many kinds of woods are good to use. We, Dragon Heir Company, basically use rosewood, Indian narra wood, and walnut wood in our furniture. We purchase wood is from southern China because of humid climate, wood tends to grow better and stronger in southern China.

We also buy a large number of rosewood from South East Asia due to their cheaper price, and there is a kind of wood called KOSSO which is original from southern China we use. The currently chosen wood material in the market is Hainan yellow rosewood, Indian rosewood, and Lao’s annatto, but this kind of wood is rare because they grow slowly and valuable. The furniture and accessories made in KOSSO can sell from ten thousand to a million dollar in the furniture and antique market.

For the wholesale part, we tend to use walnut wood. This kind of wood is strong enough and can be used longer than other woods. Thus, for restaurant, office, and public use with a large number of orders in furniture, walnut wood is the best material.

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